2023
How we transformed the comprehensive research data from 'Behavioral Research Study' into concise, easy to consume actionable insights.
GRAPHIC DESIGN
ILLUSTRATION
My role
I solely designed and hand-drew all the illustrations for the card sets. I also managed the printing and oversaw the final execution.
Team
Tavleen, Lead User Researcher
Shreeya, Head of Design (Guide)
Timeline
2 weeks
Overview
The cult.fit UX Research Team plays a critical role in gathering insights on fitness users and industry trends. To ensure these insights were easily accessible across the organisation, the Product Design Team sought a practical and engaging medium to share them.
Having worked with the UX Research Team, I designed a three-part card deck that distilled comprehensive research into concise, actionable insights.
The Challenge
Recently, the team conducted an extensive behavioural study of fitness users, gathering insights from in-depth interviews with 100 users, voice call surveys from 700+ users, and survey responses from over 70,000 users between April 2023 and August 2023.
The challenge was how to present such a vast amount of data in a way that was not only easily digestible but also practical for daily use across the organisation. We needed a solution that would simplify the information while maintaining its impact and relevance.
The Solution
To address this challenge, I designed a three-part card deck that distilled the research into concise, actionable insights. These decks were placed in meeting rooms, providing a fun, approachable way to engage with the research insights about the individuals we serve. This also ensured that the entire organisation could easily access these insights during discussions.
The card layout
All Illustrations
Rough Sketches
The card set in the office
The full card set cannot be displayed here, as it contains research insights that are confidential and restricted to internal use only.
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